IDEAL Electrical, supplier of wire connectors, datacomm tools and other electrical products, announces strategic enhancements to its global distribution strategy by appointing Repelec as its exclusive Master Distributor in Australia. This partnership will allow IDEAL Electrical to streamline operations while supporting future growth in the region.

Repelec's sales/merchandising infrastructure and distribution capabilities positions them as the perfect partner to expand the IDEAL® brand and distribution. Repelec has over 20 sales representatives and three distribution centers located across the country, allowing them to grow the IDEAL® brand through their long-term relationships with Wholesalers in key markets.

"This change will allow us to more efficiently reach electricians, datacomm/AV installers, and other trade professionals with the IDEAL® brand, by making IDEAL® products more widely available in stock at Wholesalers across Australia" says IDEAL Electrical EMEA General Manager Brett Smyth. "It also helps to narrow our own focus, allowing us to dedicate our resources on product development and expansion."

Repelec's General Manager, Trevor Bell added, "We are proud to include the globally recognised IDEAL® brand in our extensive range. Their proven reputation for providing innovative, high-quality products designed for professionals strengthens our offering and simplifies the ordering process for our Wholesaler partners."

Beginning from 1st June 2024, Wholesalers will need to place stock orders for IDEAL® products directly with Repelec. Electricians, datacomm/AV installers and other trade professionals will continue to purchase through their Wholesaler of choice.

About IDEAL Electrical™
IDEAL Electrical™ is a leading manufacturer of tools and supplies for professional electricians. An IDEAL Industries, Inc. brand, IDEAL Electrical is a global leader in wire connectivity products, electrical installation tools and supplies and test and measurement equipment. As The Electrician's Champion™, IDEAL® has created products and technologies for professional electricians, facilities executives and electrical apprenticeship training centers for more than 100 years.

About IDEAL INDUSTRIES, INC.
IDEAL INDUSTRIES, INC. is a global, diversified family-owned business designing and manufacturing superior products for the electrical, power management and industrial charging industries. The 108-year-old company was founded in 1916 on the premise of forging ideal relationships with customers, employees, partners, and communities. The company has consistently grown and expanded under five generations of family ownership. For more information, visit www.idealindustries.com.

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View the IDEAL Electrical range of products